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At Sports Gear Store (“we”, “us”, or “our”), operating at sports-new.com, we are committed to protecting the privacy and security of our customers’ personal information. This Privacy Policy outlines how we collect, use, disclose, and safeguard your data when you visit our website or purchase our precision sports equipment.

1. Information We Collect

We collect the following types of information to provide and improve our services:

  • Personal Identification Information: Name, email address, phone number, shipping/billing address, payment details (processed securely through our PCI-DSS compliant gateway).
  • Order Information: Products purchased, order history, preferences for tactical accessories, archery equipment, or other sports gear.
  • Technical Data: IP address, browser type, device information, and website usage patterns.
  • Communication Data: Correspondence with our Sheffield-based team regarding orders, products, or customer service inquiries.

2. How We Use Your Information

We use your information for the following purposes:

  • To process and fulfill orders for precision sports equipment including compound bows, tactical mounts, and archery accessories
  • To provide customer support from our Sheffield headquarters
  • To improve our website and product offerings for competitive athletes
  • To prevent fraud and enhance payment security (using 256-bit SSL encryption)
  • To send order confirmations, shipping notifications, and tracking information
  • To comply with legal obligations regarding international sales (excluding some Asian regions and remote areas)

3. Data Sharing and Disclosure

We may share your information with:

  • Payment Processors: Secure third-party services (Visa, MasterCard, JCB, PayPal) to complete transactions
  • Shipping Providers: To deliver your tactical gear, archery equipment, or sports apparel
  • Legal Authorities: When required by law or to protect our rights and safety

We never sell your personal data to third-party marketers.

4. Data Storage and Security

We implement robust security measures:

  • All transactions protected with 256-bit SSL encryption
  • PCI-DSS compliant payment processing
  • We do not store complete payment details on our servers
  • Regular security audits of our systems
  • Data stored on secure servers with limited access

5. Your Rights

You have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate information
  • Request deletion of your data (subject to legal requirements)
  • Object to certain processing activities
  • Withdraw consent where applicable

To exercise these rights, please contact us at [email protected].

6. Cookies and Tracking Technologies

We use cookies to:

  • Remember your preferences for tactical accessories or archery equipment
  • Analyze website traffic to improve user experience
  • Process items in your shopping cart

You can manage cookie preferences through your browser settings. Disabling cookies may affect website functionality.

7. International Data Transfers

As we serve customers globally (excluding some Asian regions and remote areas), your data may be transferred to and processed in countries outside your residence. We ensure appropriate safeguards are in place for these transfers.

8. Changes to This Policy

We may update this policy periodically. The updated version will be posted on our website with a revised “Last Updated” date.

Contact Us

For any questions about this Privacy Policy or your personal data:

Email: [email protected]

Postal Address: Sports Gear Store, 50 Eyre Ln, Sheffield, GB S2G 3CF